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BMW eves India's emerging elec car mkt with focus on affluent consumers
The Business Guardian
|February 05, 2024
BMW plans to expand in India’s emerging electric car market, aiming to win over rich consumers in the world’s most-populous nation amid a growing emphasis on clean energy.
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The German automaker expects electric vehicles to account for 25% of its sales in the country by 2025, Vikram Pawah, president of the company’s India business said in an interview at the Bharat Mobility Global Expo on Friday. It sold 1,474 electric cars in 2023, making up 10% of its total sales in the country.
BMW, which introduced battery-powered vehicles in India last year, currently sells five electrified models, the most among all carmakers.
Cette histoire est tirée de l'édition February 05, 2024 de The Business Guardian.
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