Bisleri Limonata launches #DoubleTheChill Campaign with Aditya Roy Kapur

Bisleri International, established by Ramesh Jayantilal Chauhan, the pioneer in the carbonated soft drinks industry in India with a legacy of creating some of the most iconic brands, has announced Aditya Roy Kapur as the new brand ambassador for Bisleri Limonata.

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Bisleri Limonata blends the zest of lime with the coolness of mint, delivering a refreshing experience for consumers. The launch of the vibrant #DoubleTheChill campaign aims to highlight this unique product experience, establishing strong recognition for Limonata's distinctive flavor blend. Unlike other drinks in the segment, Limonata's combination of lime and mint sets it apart. Aditya Roy Kapur, embodying the essence of the brand with his cool and refreshing persona, has a strong fan following, especially among Gen Z. His association with Limonata helps to solidify the brand's image and appeal to this key demogra