ADIDAS AND CULT COME TOGETHER TO TRANSFORM STRENGTH TRAINING

"At adidas, we believe that an active lifestyle should not be a choice but a habit, and to ensure that fitness is accessible in India we are excited to partner with cult, India's premier brand in fitness services. This association marks a significant step towards adidas' commitment to helping everyone feel and realise their strength, so they can achieve their fitness goals with the support and comfort of our superior training products. Through this partnership, we aim at providing exciting workout experiences to our consumers and finding newer ways to engage with them." said Neelendra Singh, General Manager, adidas India.

- TBG NETWORK

Adidas, a global leader in the sporting goods industry, has announced a new partnership with Cult, India's largest fitness brand. The two brands have come together to refine and scale adidas Strength+, a strength training workout set to redefine fitness experiences. This long-term partnership reflects a shared vision to elevate fitness in India, with adidas' innovative products and Cult's premium training.