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95% enterprise AI pilots fail to deliver value

The Business Guardian

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January 20, 2026

As generative artificial intelligence (GenAI) reshapes how organisations think and act, a stark gap has emerged between promise and performance.

- TBG NETWORK

95% enterprise AI pilots fail to deliver value

The rise of GenAI represents a fundamental shift. It transforms how enterprises think, make decisions and act. Yet despite this enormous potential, research shows that 95% of enterprise AI pilots have failed to deliver measurable value, K Krithivasan, CEO & Managing Director, Tata Consultancy Services, said in an article on the World Economic Forum (WEF) website.

To move beyond the promise of AI and turn potential into performance, leaders must rethink not only what decisions are made, but how decision-making itself is designed, and how humans and AI can collaborate most effectively.

For success to be achieved and AI’s potential to be realised, new frameworks are required. Leaders must establish structures that enable continuous, informed dialogue with AI, while keeping humans in the loop, he said.

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