EVOLVING WITH THE EVER-SHIFTING PH ENTERTAINMENT SCENE

There was a time when covering showbiz in the Philippines meant real connection. Only a handful of writers were on the beat, and they knew the stars by name—not username.

- By NEIL RAMOS

You didn’t just see the stars at press cons; you shared meals with them on set or even visited them at home.

Stories flowed freely, unfiltered by handlers or algorithms.

With legends like Fernando Poe Jr. or Nora Aunor, you didn’t need a press junket. You just showed up.

That world—warm, analog, trusting—now merely exist in stories told by older colleagues, half-remembered over coffee or newsroom chatter.

Today, celebrities don’t wait for coverage—they break their own news.

Kathryn Bernardo took to Instagram to announce her split from Daniel Padilla.

Andrea Brillantes addresses controversies on her YouTube channel.