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INSEE Sanstha Cement takes global stage in Kotler’s Essentials of Modern Marketing - Sri Lanka Edition
Sunday Island
|September 28, 2025
INSEE Cement's flagship brand, INSEE Sanstha Cement, has been featured as a case study in the first-ever Sri Lanka edition of Essentials of Modern Marketing (EOMM) by globally renowned marketing pioneer, Prof. Philip Kotler.
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The prestigious publication was launched on 22 August 2025 at Cinnamon Grand Hotel, Colombo, in collaboration with Kotler Impact Inc. and Deyo Consultancy and Advisory. Being the first country in the EOMM global series with a dedicated edition marks a milestone, showcasing the nation’s marketing innovation and brand excellence globally.
The milestone highlights INSEE Sanstha Cement’s marketing excellence jointly with the nation’s most respected brands, positioning it on an international platform.
Cette histoire est tirée de l'édition September 28, 2025 de Sunday Island.
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