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Round the twist
Sunday Express
|February 05, 2023
A FILM'S marketing campaign usually relies on its stars, not its director.
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But, in a notable departure from the template, the Knock At The Cabin poster features the backs of four unidentified actors. "M Night Shyamalan" is the only name aimed at drawing punters into cinemas.
Since everyone started telling everyone else about the final reveal in The Sixth Sense back in 1999, the director has become his own brand.
Cette histoire est tirée de l'édition February 05, 2023 de Sunday Express.
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