Profits fizzing thanks to growth of Coke Zero

COCA-COLA continued to sparkle last week, with results landing ahead of market forecasts.

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The soft-drink giant saw revenue rise 6% on an organic basis to $12.5billion, helped by strong growth in Coke Zero.

Coca-Cola's brand is one of its core strengths. It boasts a truly global presence in a market that’s unlikely to disappear anytime soon. That brand gives it pricing power, which allows the giant to perform well in a range of environments.

A key thing differentiating the company from most other drink makers is its business model. Coca-Cola doesn't actually bottle the drinks itself.

This would require a host of bottling plants worldwide, each filled with expensive machinery. To sidestep this problem, Coca-Cola offloads this task to local bottling plants already established in the region.