CINEMATIC REVIVAL

After decades of disruption due to militancy and political instability, the Kashmir Valley is once again witnessing a vibrant resurgence of film activity.

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From Bollywood blockbusters to regional cinema, and from OTT content to independent filmmakers, the breathtaking landseape of Kashmir is reclaiming its rightful place as one of the most eoveted shooting destinations in the world.

This revival not only marks a return of cinematic glamour to the region but also brings with it promising socio-economic opportunities for local communities.

Kashmir has always held a special place in Indian cinema. From the golden era of the 1950s and 60s, when films like Kashmir Ki Kali, Junglee, and Jab Jab Phool Khile painted the valley as a romantic paradise, to more recent blockbusters such as Haider, Fitoor, and Shikara, the region has provided a stunning backdrop for cinematic storytelling. However, the eruption of insurgency in the late 1980s led to a complete halt in film activity. For over three decades, the valley remained largely absent from film sets - a silence that is now breaking.