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A CHANCE FOR INDIA'S CREATIVE ECOSYSTEM TO MAKE WAVES

Southern Mail Newspaper

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April 27, 2025

The World Audio-Visual Entertainment Summit (WAVES) 2025 will be a launchpad for the next generation of creators and entrepreneurs

A CHANCE FOR INDIA'S CREATIVE ECOSYSTEM TO MAKE WAVES

In the face of global trade tariffs and stock market volatility, India shines as a resilient economy. Leveraging its demographic advantages and technological capabilities, India can turn challenges into opportunities, positioning itself as a global 'Creative Powerhouse.'

With a rich storytelling tradition, India’s Media & Entertainment (M&E) sector aims to 'Connect Creators' worldwide through the 'Create in India, Create for the World' vision.

Making a mark, globally

India is home to a burgeoning population of young creators across various fields such as film, music, art, and technology. Notably, Namit Malhotra’s DNEG, the visual effects and animation studio demonstrated ground-breaking VFX in the Oscar-winning success of Dune 2. This marked India’s seventh Oscar victory, highlighting India’s growing influence in the global entertainment industry.

The evolution from traditional film-making to digital production showcases the country’s capability in creating world-class content.

WAVES Xcelerator (WAVEX), part of the Government of India’s World Audio-Visual Entertainment Summit (WAVES) 2025, aims to connect young creators with industry leaders and foster startup growth. Scheduled for May 2025 in Mumbai, WAVES seeks to enhance India’s M&E startup ecosystem by providing mentorship, funding, and global opportunities. The sector is projected to grow from 2,422 billion in 2023 to 3,067 billion by 2027, encompassing innovative fields such as gaming, Artificial Intelligence (AI), and the metaverse.

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