Where old charm meets modern luxury expectations

HERITAGE hotels, known for their old buildings and the charm of times gone by, are adjusting their offerings to make modern luxury travellers feel more at home.

- ALYSSIA BIRJALAL

A recent study found that 83% of high-end travellers want more than just beautiful places to sleep. They are searching for accommodations that tell “meaningful stories” and have connections to the local culture.

The trend shows that people not only want to enjoy a pretty room but also seek experiences that touch their hearts and allow them to connect with the world around them.

“Beautiful buildings are expected, but what guests truly remember are the memories and meaning they take away,” said Catherine Schulze, the managing director of Steenberg Farm in South Africa’s Constantia region.

This change is particularly important as younger, wealthier travellers enter the market.