Race Coast, the answer to the evolving dynamics of SA horse racing

IN an industry that has seen its fair share of ups and downs, Race Coast emerges as a beacon of hope, promising to reshape the future of horse racing in South Africa.

- HERMAN GIBBS

The evolving dynamics of this venerable sport, threatened by dwindling interest and economic challenges, find new life in a platform designed to modernise the betting environment and engage new audiences.

The Race Coast brand, a revitalised initiative, marries the operations of Gold Circle in KwaZulu-Natal with Cape Racing of the Western Cape under the Hollywoodbets umbrella. It aims to bring a fresh vibrancy to the racing scene and mark a pivotal moment in South Africa's equestrian history.

Race Coast will embrace modernisation with an emphasis on integrity, preserving the rich traditions of a sport that has captivated audiences for over a century. The newly established brand has committed itself to sparking renewed interest in horse racing, aiming to attract a diverse audience and inspire a passion for the sport across all demographics.