Red Bull sales up as U16s ban looms

SALES of Red Bull have spiked ahead of a planned new law in England to ban energy drinks being sold to Under-16s.

- JON ROBINSON

The giant has reported a UK revenue of £668.3 million for 2024, up from the £594.1m it achieved in 2023. New accounts filed with Companies House also show that its pretax profit rose from £49.1m to £54.9m over the same period.

Red Bull said its market share in the UK grew by 1.7% to a record 36.8%.

In September, the government said it was working on a new law for England which would ban the sale of energy drinks such as Red Bull, Monster and Prime to Under-16s in shops, restaurants, cafes, vending machines and online.