Glamour on budget firm opens up shop

AN ONLINE fashion brand has opened its first retail home, in Ormskirk.

- BY HANNAH REES

A model wearing Glamify Fashion Hollie Ali from Glamify Fashion

Married couple Ashley Ali and Hollie Cassidy set up Glamify Fashion after selling their fashion brand MissPap to Boohoo in 2019.

The husband-and-wife team then launched Glamify Fashion after "spotting a need for more affordable clothing which still looked expensive".

Ashley said: "It [Glamify] is providing a full one-stop destination for the whole outfit, for whatever that is, whether it's casual, day-to-day going around the shops or lounge wear for coffee shops and doing a school run.

"Or whether it's a go-to event, or holiday wear. It initially started off as an idea to provide affordable convenience."

Now, the brand has opened its first physical store, which Ashley describes as one of their "biggest achievements".

The store, which sells the brand's fashion ranges including partywear and loungewear, is located in Hurlston Court at Scarisbrick Business Park, Ormskirk.