Odissi handloom gets a Madhuri spin and it's a win-win!

Dhak dhak karne laga... jiyara...in pride and palpable excitement when the 'dhak-dhak girl' flashed her 1000watt smile and took charge as the brand ambassador of our state's rich and diverse handloom tapestry. Hard work recognises hard work and who better than superstar Madhuri Dixit to champion the legacy! Relentless in her pursuit for perfection, be it dancing or acting, she seems to be the perfect fit that showcases the talent of persevering hands behind the extraordinary weaves.

- DR RACHNA RATH

She expressed that when she draped our fabric, she could feel the 'soul of the weaver and rhythm of the looms'. Madhuri madam, “Whenever you pirouette or emote, you weave magic and bingo! It stirs our soul too and our hearts dance in rhythm”.