Essayer OR - Gratuit
Podcast sector rides video, but monetization an issue
Mint New Delhi
|January 14, 2025
Podcasts are no longer restricted by genre, and YouTube has made everyone an audience, experts say
India's audio-only podcast industry, which saw a surge during the covid lockdowns but failed to sustain the momentum after the pandemic ended, has discovered growth opportunities with visual elements being added to the shows.
Most podcasts are now also available along with video, and can be streamed on YouTube, creators say, which increases production costs but has also brought a new audience into its fold. Thus, while viewing, instead of just listening, has made it easier to get advertising and sponsorships, the rise in production costs means profitable monetization remains a challenge.
Cette histoire est tirée de l'édition January 14, 2025 de Mint New Delhi.
Abonnez-vous à Magzter GOLD pour accéder à des milliers d'histoires premium sélectionnées et à plus de 9 000 magazines et journaux.
Déjà abonné ? Se connecter
PLUS D'HISTOIRES DE Mint New Delhi
Mint New Delhi
What's next for H-1B visa? Suits could trip Trump
US president Donald Trump's decision to raise the H-1B visa fee for new applicants tenfold to $100,000 has run into legal hurdles. Last month, at least nine complainants filed a lawsuit, in one of the biggest challenges to Trump's proclamation. Mint unpacks what comes next.
2 mins
October 07, 2025
Mint New Delhi
Bank financing of corp deals may steal private credit lunch
A recent regulatory change proposing banks enter into acquisition financing could potentially disrupt the fast-growing private credit industry in pricing and deal-picking, and over the long term, transform the way deals are structured, according to sector experts.
3 mins
October 07, 2025
Mint New Delhi
Uber, Swiggy, others may face rules for partners soon
Online aggregators such as Uber, Swiggy, Amazon and Airbnb may soon have to follow uniform standards to sign up, assess and retain partners like drivers, delivery workers, vendors and property owners, three people familiar with the government's plans said.
2 mins
October 07, 2025
Mint New Delhi
BENGALURU METRO: WHO FOOTS THE BILL?
Heavy traffic jams and potholes have long drawn public ire in Bengaluru. Namma Metro, or the Bengaluru metro, has been a rare relief, offering commuters a smooth and efficient ride.
3 mins
October 07, 2025
Mint New Delhi
LTIMindtree wins its largest-ever deal pegged at $580 mn
LTIMindtree announced on Monday that it had won its largest-ever deal, with two sources aware of the matter pegging the size at $580 million.
1 min
October 07, 2025
Mint New Delhi
CCI proposes AI self-audits for firms
In a market study on ‘Artificial intelligence and competition’ released on Monday, the Competition Commission of India (CCI) said that it will set up a think-tank to consult on matters of digital markets and AI, promote coordination with other regulators for effective oversight, work with global competition watchdogs and enhance its technical capabilities and infrastructure.
1 min
October 07, 2025
Mint New Delhi
Gazprom plans LNG venture in Kakinada
Top executives of Gazprom, Kakinada Seaports to meet this week
3 mins
October 07, 2025
Mint New Delhi
Bharti Telecom mulls ₹15k cr bonds
Billionaire Sunil Mittal’s Bharti Telecom Ltd is considering to offer about ₹15,000 crore ($1.7 billion) of bonds as early as next week, according to people familiar with the matter.
1 min
October 07, 2025
Mint New Delhi
Battery makers must look beyond EVs for profitability
Lithium-ion battery market may be overbuilding with expected capacities exceeding demand
3 mins
October 07, 2025
Mint New Delhi
Beyond China+1: India in a new world
At the Mint Leadership Dialogues 2025, industry leaders debated India’s potential amid global realignments and the ‘China plus one’ narrative.
3 mins
October 07, 2025
Listen
Translate
Change font size