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Jeera Trend Stirs Up India's Fizzy Drink Market
Mint New Delhi
|June 18, 2025
Earlier this year, Archian Foods secured ₹200 crore from Motilal Oswal Wealth.
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The company, founded by three cousins in 2017, plans to use these funds to expand manufacturing, transition to third-party bottling, and scale up distribution.
According to a 2023 research by market intelligence firm Mintel, 45% of Indians are interested in trying ethnic Indian flavours in packaged non-alcoholic drinks, and 41% are interested in global flavours. Cumin is an emerging and popular flavour in both non-alcoholic beverages and yogurt drinks. Mintel sees a potential for further innovation.
Cette histoire est tirée de l'édition June 18, 2025 de Mint New Delhi.
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