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How CCI plans to watch AI use by companies

Mint New Delhi

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October 08, 2025

The Competition Commission of India (CCI) on Monday proposed a self-audit for companies to keep track of how they use artificial intelligence (AI) and the data they train AI models on. Implementing such a practice comes with multiple caveats. Mint explains.

- BY SHOUVIK DAS

How CCI plans to watch AI use by companies

How will the AI selfaudit work?

The CCI has suggested that any enterprise using AI should document the "decision-making process" of both the algorithm and the sources of data. Companies building AI models should ensure that they have built-in safeguards against anti-competitive recommendations, verifiable via audits. While AI models should not share "commercially sensitive data" with rivals, pricing strategy determined by AI would be reviewed if the regulator suspects discriminatory practices. The CCI will set up a think tank comprising "academics, technologists and public policy experts" to monitor AI use in enterprises.

Does this target Big Tech in India?

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