Healthify targets US market for growth

Digital health and wellness startup Healthify is making the US its core focus as it looks to make the country its main source of revenue, according to a top executive at the company.

- Rwit Ghosh & Jessica Jani

“From a business traction standpoint, we're doing about $2 million in annual recurring revenue, it's still small,” Tushar Vashisht, co-founder and CEO Healthify, said. “We'll be at double-digit millions by next year, and by 2027, I think our US business is going to be the main revenue generator.”

Nutrition and diet tracking have become a growing focus for healthcare-conscious consumers worldwide, as millions seek to enhance their health. Globally, the global diet and nutrition apps market size was valued at $2.14 billion in 2024, according to Grand View Research, and is expected to reach $4.56 billion by 2030, growing at compound annual growth rate (CAGR) of 13.4% from 2024 to 2030.

With the increased focus on US, the company has shifted its entire focus to that market. “We put the bulk of the engi-