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BMW Starts Cashing In On Over €10 Billion Investment In New EVs
Mint New Delhi
|September 06, 2025
BMW AG unveiled the first of a new range of electric vehicles meant to help the German carmaker push back against Chinese rivals and take back the lead in automotive engineering.
The iX3, a sport utility vehicle (SUV) BMW debuted in Munich on Friday, comes with slick software, ultra-fast charging and a refreshed design. It kicks off the Neue Klasse, a line of EVs the manufacturer spent well over €10 billion ($11.7 billion) on to dethrone Tesla Inc. and BYD Co.
"This is the best overall product in the industry," BMW chief executive officer Oliver Zipse said in an interview with Bloomberg Television. It's "a global product with benchmark features."
Cette histoire est tirée de l'édition September 06, 2025 de Mint New Delhi.
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