Why Daimler Is Banking On Software To Gain Edge

Software-defined vehicle market seen rising from $213.5 bn to $1.23 tn by 2030

- Leslie D'Monte

Daimler Truck AG, the world's largest commercial vehicle manufacturer, is banking on the growth of software-defined vehicles (SDVs) while cautiously exploring generative artificial intelligence (GenAI) to address industry challenges. These initiatives are led by the company's global innovation centers, including Daimler Truck Innovation Center India (DTICI), one of its largest hubs outside Germany, said a senior company executive.

"Our work revolves around two key areas—engineering and IT (information technology). Within engineering, we focus on two major pillars: conventional mechanical engineering (chassis, cabin, aerodynamics and computer-aided engineering, or CAE) and software and electronics, which power our trucks and buses," Raghavendra Vaidya, managing director and chief executive officer (CEO) of DTICI, told Mint in a recent interview.