Samsung sees its best qtr for smartphones

Co expects better show in H2, led by foldable smartphones' success

- Shouvik Das

Despite consecutive quarters of decline in overall smartphone sales in India and tepid projections for the upcoming festive season, the local arm of Korean electronics conglomerate, Samsung, anticipates its best-ever September quarter for its smartphone business.

According to Raju Pullan, senior vice-president of Samsung India’s mobile business, the firm expects better performance in the second half of 2023. “We launched our foldables this month. They are doing very well. We expect to see highest numbers ever in this ongoing quarter, led by the premium segment of smartphones, and across all platforms. Starting with the long weekend period of 15 August, which bolstered large-format retail and related promotions, we saw some of the healthiest growth during this period."

A smartphone market report by International Data Corp. released on 3 August, said Samsung is the second-largest player in the Indian smartphone market, commanding a 15.7% market share in the first half of the year, despite a 6.2% decline in unit shipments.