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Inflation dampens middle class spirits
Mint Mumbai
|January 25, 2024
Indian consumers at the lower end of the market are cutting back on branded liquor, said executives at United Spirits Limited (USL), the country's largest liquor maker, as middle-income households struggle with high inflation.
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Premium consumers, however, continue to drink the more expensive spirits.
Yet, USL will continue to ramp up advertising and promotion spends in the current quarter amid speculation that the Indian Premier League cricket extravaganza, a key consumption occasion, may be advanced to the March quarter in view of the general elections.
Cette histoire est tirée de l'édition January 25, 2024 de Mint Mumbai.
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