Fintechs go all out for aspirational class

Fierce competition is erupting among India's fintechs, with the focus shifting from mass adoption to the aspirational class, a strategic play meant to tap into the burgeoning affluent population, who are looking for sophisticated and personalized solutions for wealth management and access to unique investment opportunities.

- Sowmya R Subramanian

On Monday, Kunal Shah-owned Cred rolled out a host of features, including an 18-karat gold credit card with access to elite experiences like yachts and private jets. It also added new features to its Cred Money vertical to enable users to manage their net worth.

Bengaluru-based Liquide, a wealthtech platform backed by Singapore-based M Venture Partners and several angels, including Uber’s Pradcep Parameswaran and Soft-Bank’s Siddharth Jayanty, is currently experimenting with a premium offering called ‘Black’, meant for retail investors holding investable assets of ₹20-25 lakh, its co-founder Paritosh Gunjan told Mint.