Passez à l'illimité avec Magzter GOLD
Obtenez un accès illimité à plus de 9 000 magazines, journaux et articles Premium pour seulement
Essayer OR - Gratuit
Film promotions eye small towns to engage audiences
Mint Mumbai
|December 12, 2024
Entertainment industry experts say the trend is driven by the need to gain a wider, pan-India viewership
Bollywood and southern language film stars are increasingly dashing off to small towns and collaborating with regional celebrities to promote their films, in a change of marketing strategy and aesthetics that previously catered to niche, urban sensibilities. While Allu Arjun's Pushpa 2 kicked off its promotional tour in Patna, Rajkummar Rao and Tripti Dimri had collaborated with Pawan Singh, a popular Bhojpuri singer and actor, for their film Vicky Vidya Ka Woh Wala Video. Entertainment industry experts say the trend is driven by the need to bring small town audiences on board to bolster box office and gain a wider, pan-India viewership for theatrical films.
Cette histoire est tirée de l'édition December 12, 2024 de Mint Mumbai.
Abonnez-vous à Magzter GOLD pour accéder à des milliers d'histoires premium sélectionnées et à plus de 9 000 magazines et journaux.
Déjà abonné ? Se connecter
PLUS D'HISTOIRES DE Mint Mumbai
Mint Mumbai
Export sops for tariff-hit MSMEs by next week
The government plans to announce support measures under the Export Promotion Mission as early as next week for small businesses struggling to absorb 50% US tariffs, according to Union commerce minister Piyush Goyal.
2 mins
November 26, 2025
Mint Mumbai
Rural recovery, low base to fuel Q2 GDP
Policy transmission, festival season inventory too aid growth
2 mins
November 26, 2025
Mint Mumbai
1st privately built PSLV near lift-off
India's first privately built polar satellite launch vehicle (PSLV) is expected to have its maiden commercial flight before the end of the financial year, marking a giant leap in the country’s ambition to foster a private space economy.
3 mins
November 26, 2025
Mint Mumbai
Israel to relocate Jews from northeast
Israel’s government has approved a proposal to bring all the remaining 5,800 Jews from India’s northeastern region, commonly referred to as Bnei Menashe, over the next five years.
1 min
November 26, 2025
Mint Mumbai
Export sops for tariff-hit MSMEs by next week
The government plans to announce support measures under the Export Promotion Mission as early as next week for small businesses struggling to absorb 50% US tariffs, according to Union commerce minister Piyush Goyal.
2 mins
November 26, 2025
Mint Mumbai
IndoSpace Core acquires six logistics parks for over $300 mn
IndoSpace Core, a joint venture between the Canada Pension Plan Investment Board, or CPP Investments, and IndoSpace, has acquired six industrial and logistics parks valued at over $300 million.
1 min
November 26, 2025
Mint Mumbai
Businesses mustn't wait for a global climate consensus
This year’s United Nations climate summit in Belém, Brazil, ended last week. Countries made promises on paper and avoided hard decisions. Having gathered nearly 200 nations to chart out climate action, CoP-30 produced a ‘Belém Political Package’ that deferred questions rather than answer them. We should not pretend that this is progress.
3 mins
November 26, 2025
Mint Mumbai
Husk Power aims to raise $400 mn
Husk Power Systems, the world’s biggest solar mini-grid operator, has begun an industry-record capital raise of $400 million as it seeks to grow revenue 10-fold by 2030 and prepare for an initial public offering (IPO).
1 min
November 26, 2025
Mint Mumbai
Don't make AI models but make the most of what exists
Earlier this year, Amazon announced that it was eliminating 4,000 management positions because artificial intelligence (Al) tools had rendered those middle-management roles redundant.
3 mins
November 26, 2025
Mint Mumbai
The Federal Reserve’s tool for calming short-term funding markets is being tested
The Federal Reserve is struggling to persuade some banks to use a lending tool designed to improve the central bank’s control over short-term money markets.
3 mins
November 26, 2025
Listen
Translate
Change font size