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Dual delight: Theatres set to cash in on the Yuletide box office clash

Mint Mumbai

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December 21, 2023

Shah Rukh Khan’s Dunki and Prabhas’ Telugu film Salaar are gearing up for a box office clash this weekend during the Christmas holidays. While this may spark a screen tussle in select markets, theatres across India expect to end the year on a high note considering that the two films target different demographics.

- Lata Jha

Dual delight: Theatres set to cash in on the Yuletide box office clash

While Khan is riding high on the success of Pathaan and Jawan in 2023, and is poised to capture the multiplex audience in the north and cosmopolitan metros of south India with his third release, the Telugu action film aims to cater to mass-market viewers in south India, garnering more single screens.

The period between Christmas and New Year’s has traditionally been a lucrative time, especially for urban multiplex markets. Khan’s movie has an edge with its release a day earlier, on Thursday, this week.

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