Coforge emulates proven biz strategy in bid to fuel growth

Coforge's plan to place consultants with clients comes amid a fall in non-essential tech spending by companies

- Jas Bardia

Coforge Ltd, formerly NIIT Technologies, is taking a leaf out of Cognizant Technology Solutions Corp and Infosys Ltd's proven business strategy, as the information technology (IT) services company looks to emerge as a larger industry player in the coming years.

Coforge, the country's seventh-largest information technology (IT) services company, is now placing business consultants at client locations to mine more business from its largest customers, analysts said. The Noida-based company's decision to place consultants with clients comes at a time when non-essential tech spending has dwindled.

"Companies have to be proactive in shaping opportunities with clients. Coforge distinguishes itself through its solutions team, composed not of traditional delivery personnel but of business experts with consulting backgrounds, often embedded at client locations," said Kotak Institutional Equities analysts Kawaljeet Saluja, Sathishkumar S., and Vamshi Krishna in a note dated 26 June.