Broking firms look inward as Sebi pins finfluencers

Earlier this year, broking firm Angel One Ltd launched its own content platform just as India's markets regulator was tightening the screws on financial influencers.

- Pratishtha Bagai

Earlier this year, broking firm Angel One Ltd launched its own content platform just as India's markets regulator was tightening the screws on financial influencers. Finfluencers, as they're known, have spread financial literacy among India's youth, but have also been hauled up for misleading investors.

As Sebi (Securities and Exchange Board of India) tightened its regulations on associations with financial influencers, some of the country's biggest trading platforms including Angel One and Motilal Oswal Financial Services have increased focus on building their in-house content teams.

Angel One's platform, called Fin One, is run by a 30-member content team targeting a young audience. On Instagram, Fin One, which has a tagline reading 'From Paisa to Punchlines—making finance fun' and is loaded with humorous financial memes, has nearly 14,000 followers.

Fin One allows Angel One to engage directly with a young, and even older, demographic just beginning to familiarise itself with financial concepts such as equity and options trading, mutual funds and other complex investments, and more efficient savings options.