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Bata targets 25% of revenue from digital channel in 3 yrs
Mint Mumbai
|March 06, 2026
Struggling with nearly flat sales and a stock at a 52-week low, Bata India is pushing a “digital-first” reset to drive momentum.
Revenue grew just 3% year-on-year in Q3FY26, while nine-month sales are almost stagnant, lagging behind rivals such as Metro Brands and Campus Activewear, which report double-digit gains.
In an exclusive interview with Mint, Gunjan Shah, chief executive officer (CEO) and managing director (MD) of Bata India, said among the company's top priorities in the next 2-3 years is to derive 20-25% of its revenue from digital platforms, appealing to a younger customer base.
Digital contributes about 14-15% of revenue, up sharply from below 5% five years ago.
Digital currently contributes about 14-15% of Bata's revenue, up sharply from below 5% five years ago.
Cette histoire est tirée de l'édition March 06, 2026 de Mint Mumbai.
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