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Air India Express set for a youthful makeover on 18 Oct
Mint Mumbai
|October 13, 2023
The Tata Group is set to launch a rebranded Air India Express next week, promising a fresh, vibrant and visually-engaging airline targeting India's budget-friendly aviation market, according to three people in the know seeking anonymity.
The event is set to take place on 18 October, one of the people, a senior executive, said.
Mint reported on 13 August that the fresh brand identity of Air India Express is likely to be unveiled in October. It is likely to retain its unique tail art.
This move will position Air India Express as the flagship low-cost offering for domestic travel within the group, while its parent company, Air India, will offer a premium service on international routes and connect major Indian cities.
Cette histoire est tirée de l'édition October 13, 2023 de Mint Mumbai.
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