SC's push for online content rules leaves creators divided

The influencer marketing industry in India is expected to grow to ₹3,375 crore in 2026 from ₹2,344 crore last year

- Krishna Yadav & Pratishtha Bagai

The spotlight has returned to the limits of free speech for content creators in India, as the Supreme Court recently asked the government to frame a set of guidelines to curb obscenity and vulgarity in online content without curtailing freedom of expression.

Multiple benches of the court, while hearing different cases on 15 July involving comedians and influencers, stressed the need for clear guidelines to curb objectionable content while protecting Constitutional rights.

The apex court's directive has left content creators divided. While some welcome the move, hoping it will define clear boundaries for permissible online behaviour and reduce legal uncertainties and arbitrary measures, others fear it could threaten their creative freedom and lead to self-censorship.