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PVR Inox's small town, low-cost bet gains pace
Mint Kolkata
|May 20, 2025
Multiplex chain PVR Inox is targeting uncharted territories or markets with no cinema theatres for its next phase of growth.
Multiplex chain PVR Inox is targeting uncharted territories or markets with no cinema theatres for its next phase of growth. The company is collaborating with developers at Leh in Ladakh, Machilipatnam in Andhra Pradesh and non-metro towns of West Bengal and south India to open low-cost cinemas with basic facilities, such as air-conditioning, where tickets would be priced at about ₹150, Sanjeev Kumar Bijli, executive
Cette histoire est tirée de l'édition May 20, 2025 de Mint Kolkata.
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