Influencers turn to social media for cyber awareness

41% of Indians turn to social media to seek information about cybersecurity and its best practices

- Pratishtha Bagai

As cyber crimes in India grow in number and complexity, Indians are increasingly turning to social media for information on ways to identify and avoid cons. According to data from payment card network Mastercard's SME cybersecurity report 2025, exclusively shared with Mint, 41% of Indians turn to social media to seek information about cybersecurity and its best practices.

To keep up with this demand, the content around cybersecurity in India has grown significantly in the past two to three years. Cybersecurity experts are turning influencers to raise awareness about different kinds of attacks and trends in the industry.