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Connected TVs add 35 mn viewers in Q1
Mint Kolkata
|June 18, 2025
While linear television (TV) continues to command strong reach across India, the rise of digital-only users and connected TVs that added 35 million new viewers in the first quarter of 2025, signals a shift, especially among younger, male and rural audiences, according to the Media Compass report by market research company Kantar.
Further, a significant 23% of Indians are digital-only users. They access the internet but do not watch linear TV, the report added. That said, 58
Cette histoire est tirée de l'édition June 18, 2025 de Mint Kolkata.
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