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Rupee: New Worry for Paint Cos
Mint Hyderabad
|January 02, 2025
Losing sheen
The paint industry, long an oligopolistic stronghold with high entry barriers, is undergoing a shift. The entry of new players has intensified competition, leaving established players scrambling to defend their turf.
To retain or expand market share, both incumbents and new entrants are ramping up capacities, expanding dealer networks, and are set to boost advertising spends. But this aggressive push is straining profitability, especially with disruptive pricing from entrants like Birla Opus threatening earnings growth. Companies face a tough choice: prioritize market share or protect margins.
Cette histoire est tirée de l'édition January 02, 2025 de Mint Hyderabad.
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