My investments must have a personal story

It is inevitable to burn your fingers a few times, said Abhishek Bachchan

- Lata Jha

Abhishek Bachchan tries to gauge whether a brand has a personal story that resonates with him before deciding whether to come on board.

Speaking at the Mint India Investment Summit in Mumbai, the 49-year-old actor said, "I get bored easily, so a brand (or business) needs to have a personal story. Today, we (as Indians operating businesses) are unapologetic and market leaders. There is a great sense of pride," Bachchan said.

He said he can't keep at arm's length from his investments and likes to be seen as a strategic partner, not a brand ambassador.

"I like to reach out and say 'here's what I can do'," Bachchan said. He added that he had reached out to brands such as Naagin and Vahdam to come on board as investors as their offerings impressed him.