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India’s podcast paradox: Listener growth fails to yield ad bounty
Mint Hyderabad
|December 24, 2025
Podcasts are increasingly popular in India, but their advertising revenue remains modest.
The number of monthly podcast listeners rose to 177 million in 2024, according to a report by global professional services network PwC (Price-waterhouseCoopers), from 154 million in 2023. This figure is expected to rise to 267 million by 2029, at a CAGR of 8.5%.
However, podcast advertising revenue was just over $39 million (Rs 350 crore) in 2024 and is projected to increase to more than $57 million by 2029, growing at a CAGR of 8%.
Experts and content creators say that podcast discovery is still a challenge, making measurement harder for advertisers.
Only celebrity-led podcasts get traction.
Those featuring domain experts are limited to a niche listener base. Further, few users are ready to pay for podcasts and brand sponsorship is growing slowly.
Cette histoire est tirée de l'édition December 24, 2025 de Mint Hyderabad.
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