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Imperial Blue Suitors Eye Private Credit

Mint Hyderabad

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July 15, 2025

Indian liquor makers Inbrew Beverages and Tilaknagar Industries are seeking to tap the private credit market as they compete with each other to acquire Pernod Ricard's Imperial Blue, according to three sources familiar with the matter.

- Reuters

The companies are looking to raise around $500 million each and have reached out to private credit funds to back their acquisition, the sources, who did not want to be named as they are not authorized to speak to media, said last week.

Imperial Blue, India's third-largest whiskey brand by sales, has been valued at about $600 million to $650 million, according to a report in the Business Standard newspaper.

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