Micro-drama boomed last year

However, some experts fear that a potential mega-merger in the global media industry could further shrink the space for small content creators

- Lata Jha

Viewers are increasingly selective, even with short-form content.

(ISTOCKPHOTO)

The rise of the micro-drama was the definitive trend for India's streaming industry in 2025, as tight budgets and slowing subscription growth meant over-the-top (OTT) players remained selective about content while still relying on big-budget films.

Yet, some industry experts fear that a potential mega-merger in the global media industry, with both Netflix and Paramount making bids for Warner Bros. Discovery, could further shrink the space for small and independent content creators.

Micro-dramas and short episodic storytelling will continue to explode in 2026 as well, according to Deepak Dhar, founder and group chief executive officer (CEO), Banijay Asia & EndemolShine India. “With audiences consuming content across screens and time pockets, premium short-form will emerge as a powerful complement to long-format series. We expect a stronger shift toward creator-led storytelling.”

Dhar said audiences are gravitating toward authentic, personality-driven voices, and platforms are increasingly building slates around creators, showrunners and signature tonalities “Regional content—across languages and genres—will continue its upward surge. The South market, in particular, will shape a significant part of the next wave of hit originals.”