Japanese automakers seek new ignition in innovation, India

Japanese carmakers are pinning hopes on technology and new launches to counter Chinese rivals' expanding footprint, shortages of rare-earth magnets and chips, as well as US tariffs-with India keeping their growth engines humming.

- Ayaan Kartik

Toyota Motor Corp., Suzuki Motor Corp., Nissan Motor Co. Ltd, Honda Motor Co. Ltd and other Japanese players unveiled their aggressive expansion plans-from new electric vehicle (EV) technology in smaller cars to reinventing iconic old brands at the Japan Mobility Show 2025.

The auto exhibition was held in Tokyo against the backdrop of ongoing negotiations between the US and China, which have been locked in a prolonged trade war, with the ripple effects of the conflict being felt across the Japanese and Indian auto industries.