Furlenco reinvents furniture rentals

Furniture rental startup Furlenco is doubling down on its premium offerings to fuel growth as it prepares for a public listing, according to founder and chief executive Ajith Karimpana.

- Rwit Ghosh

"Nearly 30-40% of products are 50% more premium than our competitors. Premium products drive about 40% of our revenue," Karimpana told Mint in an interview.

Furlenco's rival Rentomojo is planning an initial public offering. It offers monthly subscriptions for furniture, appliances, and even hospital beds. For FY25, Rentomojo posted unaudited net revenue of₹270 crore, with net profit rising to ₹40 crore from ₹22 crore in FY24, up 82%. The company had turned profitable for the first time in FY23, posting ₹6.2 crore in profits on operating revenue of ₹121 crore.

By comparison, Furlenco posted revenue of ₹240 crore in FY25, swinging to a profit of ₹3 crore from losses of ₹130 crore in FY24, according to data from startup intelligence platform Tracxn.