Disney invests $1 bn in OpenAI, strikes deal

Walt Disney Co. agreed to invest $1 billion in OpenAI and license iconic characters such as Mickey Mouse and Cinderella to Sora, OpenAI's short-form, artificial intelligence (AI) video platform.

- Bloomberg

As part of the three-year licensing pact, Sora will be able to generate short, user-prompted social videos that can be viewed and shared by fans, drawing from a library of more than 200 animated and creature characters from Disney, Marvel, Pixar, and Star Wars, according to a statement from Disney on Thursday. The deal doesn't cover any talent likenesses or voices.

At the same time, Disney will become a major customer of OpenAI, using its tools to build new products and experiences and deploying ChatGPT for its employees.