BSNL’s 1-rupee comeback plan rattles rivals

plan was in violation of the TDSAT judgment dated | February, 2018,” the first person cited above said.

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The private telcos said the plan targeted customers of other telcos, violating Trai instructions prohibiting promotional tariffs for mobile number portability, the person said, adding that private telcos had asked the regulator to step in and cancel the offer and direct BSNL to withdraw such plans.

‘A few private operators, in their individual capacity, have nowagain expressed concerns on BSNL's %1 plan to the telecom regulator, two of the three people cited above said, without naming the companies.

The development brings to the fore the issue of predatory pricing in the sector. Predatory pricing, according to Trai, iswhena telecom company offers a service at a price lower than what it costs to provide the service, with the intention of undercutting or pushing out its competitors from the market.