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Premium to drive growth: Samsung

Mint Ahmedabad

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June 26, 2025

Consumer Electronics major Samsung, which is increasing its play in the premium appliances segment, expects artificial intelligence (AI)-powered and internet-connected appliances to contribute 50% of its total sales in the first half of 2025, a company official said.

The company expects a 'single-digit growth' overall in the refrigerator and washing segment in 2025. However, it estimates a double-digit growth in the premium

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