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McDonald's dials up star power, flavours to win over new India
Mint Ahmedabad
|June 06, 2025
McDonald's is set to leverage star power to energize its brand as it seeks to double its store network in northern and eastern India, besides revamping its menu to woo customers.
McDonald's master franchisee in the North and East, Connaught Plaza Restaurants Pvt Ltd (CPRL), plans targeted campaigns to engage consumers across age groups while rolling out new offerings to capture evolving tastes. It is launching celebrity-led campaigns targeted across generations—from teenagers to those in their 60s.
Cette histoire est tirée de l'édition June 06, 2025 de Mint Ahmedabad.
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