IPL's brand hits $18.5 billion in 2025, RCB dethrones CSK

Advertising revenues crossed $600 mn, up 50% on consolidated media rights, ad formats and sponsorship deals

- Gaurav Laghate

The IPL (Indian Premier League)'s valuation rose 12.9% year-on-year to $18.5 billion (₹1.56 trillion) in 2025, cementing its place among the world's most valuable sporting leagues, according to the latest brand valuation study by Houlihan Lokey.

The IPL's standalone brand value jumped 13.8% to $3.9 billion (₹32,721 crore), buoyed by record viewership, rising ad revenues, and robust investor interest.

In a significant reshuffling of franchise rankings, Royal Challengers Bengaluru (RCB) dethroned Chennai Super Kings (CSK) to become the most valuable IPL team following their maiden championship win this season.

RCB's brand value rose to $269 million from $227 million in 2024. Mumbai Indians (MI) moved to second place at $242 million, while CSK slipped to third at $235 million, hurt by its bottom-of-the-table finish. Punjab Kings (PBKS) was the biggest gainer, registering a 39.6% jump in brand value to $141 million due to a runner-up finish, aggressive auction strategy, and viral digital campaigns.