Flipkart-backed super.money preps ‘buy now, pay later’ play

Flipkart-backed UPI app super.money is preparing afresh push into buy now, pay later (BNPL) by partnering regulated banks and lenders, as it hunts for its next leg of growth beyond credit on UPI, according to two people aware of the plans.

- Salman SH [e-mail]

The firm looks to compete with checkout-finance players like Axio and Snapmint in the tightly contested intersection of e-commerce and lending, said the first person, asking not to be named as the product is still under development.

“Once it is fully built, the launch will have two parts,” this person added. “One is to offer super.money as a checkout option on e-commerce sites, and the other is to bring an e-commerce layer inside the app itself with BNPL-style financing at checkout.”

The second person said the broader idea is to position super.money as a one-stop destination for e-commerce journeys supported by credit, so that users can move from discovery to payment in a single, smooth flow on its interface.