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Tatak Pinoy: Building the future on Filipino excellence
Manila Bulletin
|November 6, 2025
President Ferdinand R. Marcos Jr.'s issuance of Memorandum Circular No. 104 to roll out the Tatak Pinoy Strategy (TPS) signals a decisive push toward transforming the Philippines into a more dynamic, competitive, and innovation-driven economy.
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The circular operationalizes Republic Act No. 11981, or the Tatak Pinoy Act, which embodies a comprehensive strategy to strengthen the country's production and export capabilities under five horizontal pillars: human resources, infrastructure, innovation and technology, investments, and sound financial management.
This initiative represents a long-term vision: to make "Made in the Philippines" synonymous with quality, creativity, and global competitiveness. Much like how "Made in Japan" or "Made in Korea" became national brands of excellence, Tatak Pinoy aspires to elevate Filipino products, services, and industries beyond cost competitiveness toward value creation, sustainability, and technological advancement.
Cette histoire est tirée de l'édition November 6, 2025 de Manila Bulletin.
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