Personalize your style, your way at SM Store Mall of Asia's Custom Lab

In a world where individuality matters more than ever, SM Store is stepping up with an innovative concept that allows every shopper to make their mark with The Custom Lab.

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With its pilot branch located at SM Store Mall of Asia (MOA), The Custom Lab offers a space where personalization meets creativity, and where products transform into meaningful, one-of-a-kind treasures.

The Custom Lab is designed for the modern shopper who wants more than just a product—but a reflection of his or her own individuality. Whether it’s a tote bag embroidered with a nickname, a water bottle engraved with an inspiring quote, or a t-shirt printed with a special artwork, The Custom Lab turns everyday items into personal statements.