MacroAsia expands food biz to Cebu

Lucio Tan Group’s (LTG) MacroAsia Corp. (MAC), a leading provider of aviation support and food services, is expanding its catering business to the Visayas through a joint venture (JV) with a Cebu-based company.

- By JAMES A. LOYOLA

In a disclosure to the Philippine Stock Exchange (PSE), MacroAsia stated that it has been invited to become a strategic partner of Princess Jolliant Corp. (PJC), a Cebu-based commissary serving the quick-service restaurant (QSR) sector and various institutional clients.

The company, through its newly incorporated, wholly owned subsidiary, MacroAsia New Ventures Inc. (MNVI), will assist Princess Jolliant in scaling up its production capacity and services, with Cebu serving as its hub.

Under the partnership, the JV will operate the existing Princess Jolliant commissary and develop a world-class facility in Cebu to cater to a broader base of institutional clients.